The Managing Directors/CEO's/Owners/Director/Partners/General Managers             
All FHRAI Members                

CC:      All Members of the Executive Committee       
             All Regional Associations         

SUB: CELEBRATION AND PROMOTION OF AZADI KA AMRIT MAHOTSAV

Dear Member,

We wish to inform you that the Government of India is celebrating 'Azadi Ka Amrit Mahotsav' (AKAM) to commemorate 75 years of India's independence and glorious history, rich culture and various achievements of our country. Azadi Ka Amrit Mahotsav is a 75-week celebration that began from 12th March 2021.

While AKAM celebration is an effort to recognize the efforts of everyone who played an instrumental role in bringing glory to the country, it also aims to give a strong boost to the spirit of 'Aatmanirbhar Bharat'.

The Ministry of Tourism has advised FHRAI to promote 'Azadi Ka Amrit Mahotsav' through its esteemed members to mobilize the narrative and messaging on AKAM, throughout the country. Members can undertake the following promotional activities in this regard:

• Placing AKAM logo on the websites.
• Display of AKAM logo on designated areas at the Receptions / Lobby / Restaurants / Spa / Salon / Travel Desk  etc.
• Including AKAM logos in social media creatives and tagging / hash tagging PMO, MoT & FHRAI on Social Media posts by members.
• Placement of AKAM Logo on room keys, luggage tags, notepads, pen / pencils / information index etc.
• Placing QR Code banners on tables in the restaurants with landing page in AKAM website/ App to enable the customers to get more information on the same
• AKAM logo to be placed on the restaurant menu cards.

Azadi Ka Amrit Mahotsav provides us with an opportunity to affirm our commitment towards the growth and promotion of our country and its tourism sector. Hence, we request our members to kindly participate in the initiative to make it a grand success.

The brand manual including the guidelines to publicise the AKAM is attached, for your reference.

For any further query on this, please contact Mr. Abhishek Kumar, Assistant Secretary General at asg@fhrai.com.

With kind regards,
 
Jaison Chacko
Secretary General
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The Federation of Hotel & Restaurant Associations of India
Regd. Off.: B-82, 8th Floor, Himalaya House, 23 K.G. Marg, New Delhi - 110 001
Tel.: 011-40780780, Email: fhrai@fhrai.com  Website: www.fhrai.com