28th February, 2022

The Managing Directors/CEO's/Owners/Director/Partners/General Managers
All Members of FHRAI

CC:   Executive Committee Members of FHRAI
         All Regional Associations

Sub:- AZADI KA AMRIT MAHOTSAV (AKAM)

Dear Member,
 
Please be informed that the Government of India is celebrating 'Azadi Ka Amrit Mahotsav (AKAM)' to honour 75 years of India's independence and glorious history of its people, culture and achievements. The official journey of Azadi Ka Amrit Mahotsav commenced on 12th March 2021 and will end on 15th August 2023.
 
In this regard, we have received a letter from the Ministry of Tourism requesting members of FHRAI to promote Azadi Ka Amrit Mahotsav (AKAM) at their properties, which may include common guest areas, first screen of room TVs, travel desk, on the guest keys, restaurant menu cards etc.
 
A copy of the letter from MoT along with the brand manual including the guidelines to publicise AKAM is enclosed for your ready reference.
 
We request you to kindly promote Azadi Ka Amrit Mahotsav extensively.
 
Best regards,

Jaison Chacko
Secretary General
_____________________________________________________
The Federation of Hotel & Restaurant Associations of India
Regd. Off.: B-82, 8th Floor, Himalaya House, 23 K.G. Marg, New Delhi - 110 001
Tel.: 011-40780780, Email: fhrai@fhrai.com  Website: www.fhrai.com