The Managing Directors/CEO's/Owners/Director/Partners/General Managers
All Members of FHRAI

CC:   Executive Committee Members of FHRAI
         All Regional Associations
                                                                                                                                       
Sub.: Revised Marketing Development Assistance (MDA) Scheme Guidelines for Overseas Promotion- Effective from 1st January, 2021

Dear Member,

Ministry of Tourism has issued revised guidelines for “Market Development Assistance (MDA) for Overseas Promotion”. These guidelines are effective from 1st January, 2021.

The objectives of the Scheme are:-

1. To motivate stakeholders to promote tourism to the country from the overseas markets.
2. To enhance the visibility of brand Incredible India in the overseas markets.
3. To augment foreign tourist arrivals to the country.

The revised guidelines are enclosed herewith for your information please.

With best regards,

Jaison Chacko
Secretary General
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The Federation of Hotel & Restaurant Associations of India
Regd. Off.: B-82, 8th Floor, Himalaya House, 23 K.G. Marg, New Delhi - 110 001
Tel.: 011-40780780, Email: fhrai@fhrai.com, Website: www.fhrai.com